Madison James
6 dresses
Madison James is one of the collections from Allure Bridals, a family-owned company in Tennessee that Kelly Crum grew out of his mother's fabric store and started in 2000. The name comes from his two kids, daughter Madison and son James, who goes by Ridge and now helps run the business. The look is feminine and a little flirtatious, with soft tulle, lace appliqués and sheath, A-line, fit-and-flare and ballgown shapes, and the brand pays real attention to backs, with low illusion details, button closures and scalloped lace edges. Sleek crepe and satin styles with detachable sleeves or overskirts show up in the newer collections too. Most dresses land around $1,900, and the full range runs roughly $1,200 to $3,000.
